Kathy Koontz is Analytics Platform Strategist with AWS, working to help customers create sustainable competitive advantage from their data and analytics investments. She has more than 25 years of experience working with large organizations in data and analytics across multiple industries. Her roles have been in both business and technology ranging from ETL developer writing SQL code, working as a Marketing analyst measuring direct marketing campaign effectiveness, to leading analytic transformation programs at multiple Fortune 100 financial services companies. Additionally, she has demonstrated success in building high-performing teams, driving organizational change, improving analytics maturity, and developing omni-channel marketing capabilities.