Lorin Hitt
Zhang Jindong Professor of Operations, Information and Decisions at the Wharton School, University of Pennsylvania
Lorin Hitt is currently the Zhang Jindong Professor of Operations, Information and Decisions at the Wharton School, University of Pennsylvania. His central research area is on the relationship between information technology and productivity and the factors that affect the value of IT investments. Lorin Hitt's most recent work had been the study of complementary factors, such as organization design and human capital, on the value of IT. This work is directed at firms in all industries, although he has become increasingly interested in IT deployment in healthcare. In recent years, Mr. Hitt has been specifically working on the role of the IT workforce issues that affect the demand and wages of IT workers, and the economic impact of data analytics and social media. He has also been extensively involved in electronic business research investigating the nature competition in electronic markets (such as on-line travel agents), the value proposition for alternative delivery systems (such as online retail banking), the role of switching costs in determining price and product strategy (as in online discount brokerage), and the effect of recommender systems on consumer behavior. Mr. Hitt currently teaches courses on data analytics and the economics of information technology. He received his Ph.D. in Management from MIT and his Sc.B. and Sc.M. degrees in Electrical Engineering from Brown University.