Marcela Sapone is the co-founder and CEO of Hello Alfred, the tech-driven home management platform. Through Alfred she has worked to redefine urban living and become a staunch advocate for pro-human, pro-labor policies and was among the first founders in the sharing economy to write on the importance of meaningful work and a meaningful income for employees. As a thought leader she has worked with the Brookings Institute, the Secretary of Labor and the White House under the Obama Administration to make this a reality. Marcela has been recognized for her work and named one of Goldman Sachs’ “most intriguing entrepreneurs” and a winner of TechCrunch Disrupt SF, she was also nominated for the Financial Times’ ArcelorMittal Boldness in Business Award, as well as Fast Company’s Most Creative People list and was the face of Consumer Tech for Forbes 30 Under 30. Marcela holds an MBA with distinction from Harvard Business School. Prior to founding Hello Alfred, she began her career as a consultant at McKinsey & Company before working in private equity and also co-created WHITESPACE, a seed-stage venture fund.