What role do corporate real estate (CRE) decision-makers play within their companies? A broad survey of organizations reveals that CRE management, while becoming increasingly sophisticated, remains a corporate ‘backwater.’ However, the role that CRE officers and their departments play within the organizations varies widely. Organizations placing more importance on CRE report that CRE plays a more central role in decision-making, is better staffed and equipped, has clearer objectives, and has a more focused and effective approach to CRE management, at both an asset level and a property management level.
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